ApexAnalytics Platform Redesign
How a complete digital redesign yielded a +42% conversion uptick and positioned Apex as a leader in enterprise analytics.
Project Narrative
ApexAnalytics came to us with a complex data product but a cluttered, templates-based user interface. The bounce rate of their landing page was high, and enterprise users struggled with search navigability inside their metrics boards.
We designed a customized dashboard framework prioritizing Apple-inspired clean borders, modern Sans Serif type scaling, and linear icons. This resulted in an intuitive user workspace requiring zero training onboarding.
Before & After Comparison
Drag the slider handle to inspect the transition from the old templates layout to our custom premium design.